WE WERE TASKED WITH AN IMPORTANT TOURISM CAMPAIGN FOR THEIR BUSINESS WITH AN EXCITING, OPEN + HIGHLY CREATIVE BRIEF TO DEVELOP. ULTIMATELY WE DELIVERED UP A UNIQUE, ENGAGING + EFFECTIVE EXPERIENTIAL CAMPAIGN USING WELLINGTON’S FLAVOURS, PERSONALITIES + HOSPITALITY TO SHOW AUCKLANDERS WHY WELLINGTON IS NZ’S FAVOURITE WEEKEND DESTINATION + INSPIRE THEM TO PLAN A VISIT.

WE WERE TO DRIVE MASS AWARENESS (SOCIAL, PR, WOM) ABOUT WELLINGTON’S AWESOMENESS, GAIN + INSPIRE INFLUENTIAL FANS OF WELLINGTON, INCREASE AUCKLAND VISITATION TO WELLINGTONNZ.COM, INCREASE AUCKLAND SUBSCRIBERS/FOLLOWERS + ULTIMATELY INCREASE DOMESTIC COMMERCIAL GUEST NIGHTS (MEASURED THROUGH WEEKEND ROOMS SOLD THROUGH THE HOTEL CHAINS).

SO THAT’S EXACTLY WHAT WE DID.

WITH MANY CAMPAIGN HIGHLIGHTS REALISED INCLUDING A SEAMLESS ROLL OUT OF CONCEPTUAL IDEA, A TRULY UNIQUE EXPERIENCE, MASSIVE TALKABILITY BEYOND EXPECTATIONS, ONGOING CHATTER ABOUT THE EVENT, HUGE REACH/ACTIVITY ACROSS MULTIPLE SOCIAL MEDIA CHANNELS + ‘TA-DA!’ TRENDING IN NZ.