#SWISSELOVESRACING

SWISSE HAVE A STAUNCH REPUTATION AT THE MELBOURNE CUP AS THE TENT TO BE INVITED TO. WE NATURALLY TOOK THIS BRIEF RATHER SERIOUSLY FOR THE LEVERAGE OF SWISSE’S COMMITMENT TO THE AUCKLAND RACING CUP. OUR TEAM WAS TASKED WITH CONCEPTUALIZING A FULLY INTEGRATED CAMPAIGN THAT INCLUDED CREATIVE DIRECTION, PR STRATEGY, INFLUENCER MANAGEMENT AND PRODUCTION MANAGEMENT.  

THE CAMPAIGN CULMINATED INTO A 2-WEEK EVENT THAT BROUGHT TOGETHER SOME OF THE BIGGEST NAMES IN FOOD, MUSIC AND FASHION. IT ALSO SERVED AS THE PERFECT MOMENT TO ANNOUNCE ALL BLACK CAPTAIN, KIERAN READ, AS SWISSE’S VERY FIRST NZ AMBASSADOR.

THOUGHT LEADERS, TOP TIER MEDIA AND SOCIAL INFLUENCERS WERE TREATED TO GASTRONOMIC BLISS, COURTESY OF AUSTRALIAN MASTER CHEF JUDGE, GEORGE COLAMBARIS AND LOCAL LEGEND BEN BAYLY. THESE MASTERS COLLABORATED TO CURATE A SPECIAL MENU FOR THE DAY THAT COMBINES GEORGE’S LOVE AFFAIR WITH GREEK CUISINE AND BEN’S MODERN TAKE ON NEW ZEALAND FARE.

TO SEE OUR GUESTS SWAYING WELL INTO THE AFTERNOON, HOLLIE SMITH, AVALANCHE CITY AND NATHAN HAINES IMPARTED THEIR MUSICAL MUSINGS AS THE PERFECT SUMMER AFTERNOON SOUNDTRACK.