TO CELEBRATE THE LAUNCH OF NIKE’S LUNARGLIDE 6, NZ’S TOP TIER LIFESTYLE + FITNESS MEDIA WERE INVITED TO PUSH THEIR BOUNDARIES, AND TAKE ON AN EPIC RUNNING CHALLENGE IN A SECRET LOCATION.

GUESTS RELISHED IN ESCAPISM WHILE BEING TREATED TO A NIGHT OF PRE-RACE PREPARATION AT THE SOFITEL. THEY WERE THEN TRANSPORTED AT SUNRISE TO AN INSPIRING LOCATION TO SMASH OUT THEIR PRE-SET RUNNING GOAL.

A SERIES OF CURATED TOUCH POINTS INCLUDING PROJECTIONS, PERSONALISATION + GOAL SETTING PROMPTED THE GUESTS TO SHARE THEIR EXPERIENCE ON SOCIAL… ULTIMATELY ACHIEVING AN UNPRECEDENTED AMOUNT OF SOCIAL POSTS WHICH LED TO #LUNARGLIDE TRENDING LOCALLY IN NZ.