PHOTO CREDIT / DERICK ANIES

PHOTO CREDIT / DERICK ANIES

THE SPEED OF THE FEED.

WITH OUR CONSUMERS FEELING NAKED WITHOUT THEIR SMARTPHONES, IT’S ONLY NATURAL THAT THIS HAS BECOME THE PORTAL TO THEIR VIRTUAL WORLDS.

SOCIAL ENTERTAINMENT IS A SPACE THAT WE’RE PROUD TO BE CHAMPIONING, IT’S AT THE CENTRE OF OUR PLANNING + FUNDAMENTAL TO OUR CAMPAIGNS. IT GOES FAR BEYOND SIMPLY POSTING TO OUR PARTNERS ACCOUNTS, THIS IS WHERE CREATIVE MEETS INFLUENCERS > MEETS CONTENT > MEETS PR… REPEAT.

IT’S A TERM YOU’LL SEE RISING IN POPULARITY AS OTHERS RACE TO CATCH UP. AND LIKE BIGGIE FAMOUSLY ONCE SAID, “AND IF YOU DON’T KNOW, NOW YOU KNOW”.