“OH HEY HUFFER, WELCOME TO THE NEIGHBOURHOOD."

AFTER 19 YEARS AT THEIR ICONIC QUEEN ST BASEMENT STORE, IT WAS TIME TO SHAKE THINGS DOWN + GIVE A SHOUT OUT TO ALL THE PEOPLE THEY’VE MADE FRIENDS WITH ALONG THEY WAY.

HUFFER BELIEVE IN LOCAL. THEY GET THEIR APPLES FROM BHANA BROTHERS + THEIR MEAT FROM WESTMERE BUTCHER. TO SHOW THIS, RAW WAS BROUGHT ON TO MAKE THEIR RETURN TO NZFW CELEBRATE THE LOCALS WHO MAKE UP WHAT HUFFER IS ALL ABOUT.

TASKED WITH THE EVENT PRODUCTION, MEDIA COMMUNICATIONS + PR CAMPAIGN, WE TOOK OVER TAKUTAI ATRIUM IN BRITOMART TO PRESENT THE LABEL’S SPRING/SUMMER COLLECTION. WITH A MIX OF FRESH NEW + FAMILIAR FACES, IT ALL UNFOLDED IN FRONT OF AUCKLAND’S ICONIC CITYSCAPE.