TO KICK OF OUR NEW RELATIONSHIP WITH GLOBAL GIANT, COTTON ON, WE HELPED LAUNCH THEIR FIRST EVER STREET WEAR COLLECTION, AMONG EQUALS. 

AMONG EQUALS' LAUNCH MARKED A NEW DIRECTION FOR THE BRAND, DRAWING INFLUENCE FROM URBAN STREETWEAR AESTHETIC TO CAPTURE THE FEEL OF INNER CITY YOUTH. LOCAL DESIGNER, DAN TUPARI, TRANSLATED THIS INTO THE DEBUT COLLECTION, WHERE RAW WERE BROUGHT ON TO MANAGE THE LOCAL PR + MEDIA ACTIVITY, WORKING WITH LOCAL INFLUENCERS, MEDIA + A COLLAB WITH HYPEBEAST TO SPREAD THE GOOD WORD FOR THIS BRAND NEW LABEL.