Tsonga.preso.png
Nike NTC-154.jpg
GIFWEBSITE.gif
Screenshot 2015-11-28 at 11.48.01 pm.png
NTC_ZoomFast_Launch_0356.jpg
Madam Woo Takapuna Invitation
504637.JPG
ASB Classic 2015 - wrap video.
2015 Heineken Open - Auckland
IMG_6232.jpg
_MG_3099.JPG
Heineken Green Room at OUR:HOUSE 2014.
Heineken Green Room Presents: Peking Duk
IMG_5839-30.jpg
_10T0751.jpg
IMG_5063.jpg
Nike Lunarglide 6 - Day One (10).jpg
IMG_5297.jpg
IMG_8536.jpg
CS03623.JPG
Ana Ivanovic - 2014 ASB Classic champion.jpg
IMG_5470.JPG
Ellie_3.jpg
CLOSEdjingwithWATCHaaaaa.jpg
IMG_0473.JPG
glitter mouth.png
c331decbeb98933cf90fd22eded04006.jpg
IMG_9917.jpg
IMG_7677ffff.jpg
IMG_8825.JPG
fe2cae0df3b0b6eb04dca88a95139a4c.jpg
HUFFER "Into the Unknown" Show, NZ Fashion Week 2010
HEINEKEN BASELINE 2012.
IMG_5220.JPG
Tsonga.preso.png

ASB CLASSIC CAMPAIGN ARTWORK.


SCROLL DOWN

ASB CLASSIC CAMPAIGN ARTWORK.


Nike NTC-154.jpg

NIKE + STUDIO AKL


NIKE + STUDIO AKL


GIFWEBSITE.gif

BAUHAUS: STOP. SALE TIME.


BAUHAUS: STOP. SALE TIME.


Screenshot 2015-11-28 at 11.48.01 pm.png

SWISSE RETREAT.


SWISSE RETREAT.


NTC_ZoomFast_Launch_0356.jpg

NIKE: #ZOOMFAST


NIKE: #ZOOMFAST


Madam Woo Takapuna Invitation

#MADAMWOOISCOMING.


#MADAMWOOISCOMING.


DESPERADOS: GET IT BOYZ


DESPERADOS: GET IT BOYZ


NEAT MEAT X QUEENSTOWN.


NEAT MEAT X QUEENSTOWN.


504637.JPG

HEINEKEN BASELINE.


HEINEKEN BASELINE.


SAMSUNG: GS6 LAUNCH.


SAMSUNG: GS6 LAUNCH.


ASB Classic 2015 - wrap video.

ASB CLASSIC 2015.


ASB CLASSIC 2015.


2015 Heineken Open - Auckland

HEINEKEN OPEN 2015.


HEINEKEN OPEN 2015.


IMG_6232.jpg

HOTEL DESPERADOS FEATURING ALISON WONDERLAND.


To officially launch Desperados we conceptualised a theme that we knew would resonate with our guests + ensure they lived the brand in all its glory.

Through all brand touch points, we were instilling a sense of ‘anything can happen at HOTEL DESPERADOS’. This is the true essence of Desperados, experiencing the wild side of fun, waking up and thinking I want to do that all again tomorrow. There is no better place to have consequence-less fun than in a hotel. 

With 5 separate rooms utilised, connected by a long corridor – each offered a different experience with the brand + unexpected surprise for our guests.  Social cues + branded messages + ambassadors guided guests throughout the venue to interact + engage. 

HOTEL DESPERADOS FEATURING ALISON WONDERLAND.


To officially launch Desperados we conceptualised a theme that we knew would resonate with our guests + ensure they lived the brand in all its glory.

Through all brand touch points, we were instilling a sense of ‘anything can happen at HOTEL DESPERADOS’. This is the true essence of Desperados, experiencing the wild side of fun, waking up and thinking I want to do that all again tomorrow. There is no better place to have consequence-less fun than in a hotel. 

With 5 separate rooms utilised, connected by a long corridor – each offered a different experience with the brand + unexpected surprise for our guests.  Social cues + branded messages + ambassadors guided guests throughout the venue to interact + engage. 

_MG_3099.JPG

RAW EASTER


RAW EASTER


Heineken Green Room at OUR:HOUSE 2014.

HEINEKEN GREEN ROOM AT OUR:HOUSE


HEINEKEN GREEN ROOM AT OUR:HOUSE


Heineken Green Room Presents: Peking Duk

HEINEKEN MUSIC: PEKING DUK AT THE HEINEKEN GREEN ROOM.


The Heineken Green Room came to life with an exclusive, intimate showcase for 150 media + music industry guests to promote the electronic music duo ahead of their New Zealand tour, which was to follow in the coming weeks.

The crowd turned out to get a glimpse into the offerings of Aussie DJs, Peking Duk - finding their way there only through being a Heineken Live member or winning tickets through George FM. The boys joined us ahead of their nationwide tour later in the month and this is the first time we’ve seen them on New Zealand soil.

The cold Heineken flowed while Dan Aux warmed up the crowd by dropping his latest material from his so-to-be-launched album, mixed seamlessly with remixed bangers - adding to the intensity + intrigue building in the room.

Peking Duk made their way to the stage + proceeded to drop tune after tune stopping only to work the crowd further into a frenzy - true showmanship in it's purest form.

HEINEKEN MUSIC: PEKING DUK AT THE HEINEKEN GREEN ROOM.


The Heineken Green Room came to life with an exclusive, intimate showcase for 150 media + music industry guests to promote the electronic music duo ahead of their New Zealand tour, which was to follow in the coming weeks.

The crowd turned out to get a glimpse into the offerings of Aussie DJs, Peking Duk - finding their way there only through being a Heineken Live member or winning tickets through George FM. The boys joined us ahead of their nationwide tour later in the month and this is the first time we’ve seen them on New Zealand soil.

The cold Heineken flowed while Dan Aux warmed up the crowd by dropping his latest material from his so-to-be-launched album, mixed seamlessly with remixed bangers - adding to the intensity + intrigue building in the room.

Peking Duk made their way to the stage + proceeded to drop tune after tune stopping only to work the crowd further into a frenzy - true showmanship in it's purest form.

IMG_5839-30.jpg

DESPERADOS 'CLUB BINGO' WITH MADDY BUDD.


DESPERADOS 'CLUB BINGO' WITH MADDY BUDD.


_10T0751.jpg

NIKE: PRO BRA


To celebrate the launch of Nike’s Pro Bra collection, NZ’s top tier lifestyle + fitness media were invited to get the right fit + the right support at Shed 10 in Auckland.

Guests joined Nike for a product presentation, before taking part in three different workouts to test out their new Nike Pro Bra – NTC with Nike Master Trainer, Kirsty Godso, a Hip Hop dance class with world-renowned dance crew ReQuest + Yoga guru, Claire Robbie.

Each workout space was unique + completely different to the others – with each coming ‘alive’ as media moved through the venue. There was a fantastic element of surprise as each space was revealed.

A series of curated touch points were gradually unveiled throughout the experience, designed to surprise and delight guests, while educating them around the product at the same time.

The touch points, including projections, decals + personalisation all  prompting guests to share their experience via social media – Twitter, Instagram + Facebook. 

NIKE: PRO BRA


To celebrate the launch of Nike’s Pro Bra collection, NZ’s top tier lifestyle + fitness media were invited to get the right fit + the right support at Shed 10 in Auckland.

Guests joined Nike for a product presentation, before taking part in three different workouts to test out their new Nike Pro Bra – NTC with Nike Master Trainer, Kirsty Godso, a Hip Hop dance class with world-renowned dance crew ReQuest + Yoga guru, Claire Robbie.

Each workout space was unique + completely different to the others – with each coming ‘alive’ as media moved through the venue. There was a fantastic element of surprise as each space was revealed.

A series of curated touch points were gradually unveiled throughout the experience, designed to surprise and delight guests, while educating them around the product at the same time.

The touch points, including projections, decals + personalisation all  prompting guests to share their experience via social media – Twitter, Instagram + Facebook. 

IMG_5063.jpg

DESPERADOS - 'WILD WOODS' WITH THE BLACK CLUB.


DESPERADOS - 'WILD WOODS' WITH THE BLACK CLUB.


Nike Lunarglide 6 - Day One (10).jpg

NIKE: LUNARGLIDE 6.


To celebrate the launch of Nike’s Lunarglide 6, NZ’s top tier lifestyle + fitness media were invited to push their boundaries, and take on an epic running challenge in a secret location.

Guests were invited to spend the night at the Sofitel hotel for a night of pre-race preparation before being transported to an inspiring location to smash their running goal.

The experience drew inspiration from  the stunning surroundings of Auckland’s Waitemata Harbour + took media on a journey in their own city. Spending the night in a hotel was a welcome ‘escape’ from reality + experiencing one of NZ’s most iconic islands in a way many hadn’t before made for an unforgettable experience.

A series of curated touch points were gradually unveiled throughout the experience, designed to surprise + delight guests, while educating them around the product at the same time.

The touch points, including projections, personalisation + goal setting, prompted the guests to share their experience via social media – Twitter, Instagram, Facebook and Vine. The result was an unprecedented amount of social posts, which led to #Lunarglide trending locally.

NIKE: LUNARGLIDE 6.


To celebrate the launch of Nike’s Lunarglide 6, NZ’s top tier lifestyle + fitness media were invited to push their boundaries, and take on an epic running challenge in a secret location.

Guests were invited to spend the night at the Sofitel hotel for a night of pre-race preparation before being transported to an inspiring location to smash their running goal.

The experience drew inspiration from  the stunning surroundings of Auckland’s Waitemata Harbour + took media on a journey in their own city. Spending the night in a hotel was a welcome ‘escape’ from reality + experiencing one of NZ’s most iconic islands in a way many hadn’t before made for an unforgettable experience.

A series of curated touch points were gradually unveiled throughout the experience, designed to surprise + delight guests, while educating them around the product at the same time.

The touch points, including projections, personalisation + goal setting, prompted the guests to share their experience via social media – Twitter, Instagram, Facebook and Vine. The result was an unprecedented amount of social posts, which led to #Lunarglide trending locally.

IMG_5297.jpg

THE CAPITAL.


RAW won the pitch to work with Positively Wellington Tourism on an important campaign for their business. It was an open creative brief with some key deliverables + measured success factors. 

We were tasked with developing + delivering a unique, engaging + effective experiential campaign using Wellington’s flavours, personalities + hospitality to show Aucklanders why Wellington is NZ’s favourite weekend destination and inspire them to plan a visit in order to drive awareness (social, PR, word of mouth) about Wellington’s awesomeness, gain + inspire influential fans of Wellington, increase Auckland visitation to WellingtonNZ.com, increase Auckland subscribers/followers + ultimately increase domestic commercial guest nights (measured through weekend rooms sold through the hotel chains).

So thats exactly what we did.

With many campaign highlights realised including a seamless roll out of conceptual idea, a truly unique experience, massive walkability beyond expectations, ongoing chatter about the event, huge reach/activity across multiple social media channels + trending in NZ. 

THE CAPITAL.


RAW won the pitch to work with Positively Wellington Tourism on an important campaign for their business. It was an open creative brief with some key deliverables + measured success factors. 

We were tasked with developing + delivering a unique, engaging + effective experiential campaign using Wellington’s flavours, personalities + hospitality to show Aucklanders why Wellington is NZ’s favourite weekend destination and inspire them to plan a visit in order to drive awareness (social, PR, word of mouth) about Wellington’s awesomeness, gain + inspire influential fans of Wellington, increase Auckland visitation to WellingtonNZ.com, increase Auckland subscribers/followers + ultimately increase domestic commercial guest nights (measured through weekend rooms sold through the hotel chains).

So thats exactly what we did.

With many campaign highlights realised including a seamless roll out of conceptual idea, a truly unique experience, massive walkability beyond expectations, ongoing chatter about the event, huge reach/activity across multiple social media channels + trending in NZ. 

IMG_8536.jpg

BABY G: 20th ANNIVERSARY.


To celebrate Baby G’s 20th Anniversary, we invited fashion and lifestyle editors to create their very own #BabyG Arm Party, styled around their brand new Baby-G watch.

To mark this special anniversary, Casio Baby-G has taken a trip back in time with a renaissance of the classic DW500C model. The retro-inspired BGD500 series will flashback to the touchstones of ‘90s style while still toasting modern, millennial tastes. Baby-G also celebrated the milestone with a release of the BA110/111/112 models – a collection of styles based on the hugely popular G-Shock GA110 models.

BABY G: 20th ANNIVERSARY.


To celebrate Baby G’s 20th Anniversary, we invited fashion and lifestyle editors to create their very own #BabyG Arm Party, styled around their brand new Baby-G watch.

To mark this special anniversary, Casio Baby-G has taken a trip back in time with a renaissance of the classic DW500C model. The retro-inspired BGD500 series will flashback to the touchstones of ‘90s style while still toasting modern, millennial tastes. Baby-G also celebrated the milestone with a release of the BA110/111/112 models – a collection of styles based on the hugely popular G-Shock GA110 models.

CS03623.JPG

VENUS WILLIAMS vs. MARINA ERAKOVIC / EXHIBITION MATCH.


She was the superstar of the 2014 tournament, having enjoyed an illustrious career spanning two decades, including seven Grand Slam titles and four Olympic gold medals.

A special Auckland debut was only fitting.

Media, fans + tournament stakeholders had their first opportunity to see Venus Williams in action on a cool Saturday morning on the steps of Auckland Museum.

Playing an exhibition match against New Zealand number one, Marina Erakovic, hundreds turned out to see their tennis idol in the flesh for the very first time.

With global coverage + glowing feedback from all stakeholders involved, it was a huge highlight for the festival + the team at RAW.

VENUS WILLIAMS vs. MARINA ERAKOVIC / EXHIBITION MATCH.


She was the superstar of the 2014 tournament, having enjoyed an illustrious career spanning two decades, including seven Grand Slam titles and four Olympic gold medals.

A special Auckland debut was only fitting.

Media, fans + tournament stakeholders had their first opportunity to see Venus Williams in action on a cool Saturday morning on the steps of Auckland Museum.

Playing an exhibition match against New Zealand number one, Marina Erakovic, hundreds turned out to see their tennis idol in the flesh for the very first time.

With global coverage + glowing feedback from all stakeholders involved, it was a huge highlight for the festival + the team at RAW.

Ana Ivanovic - 2014 ASB Classic champion.jpg

ASB CLASSIC + HEINEKEN OPEN 2014.


It’s more than just centre-court action.

RAW spearheaded the PR campaign to launch the New Zealand Festival of Tennis – a celebration of tennis + the great Kiwi Summer, anchored by two marquee events, the ASB Classic and the Heineken Open.

RAW’s PR management role for the tennis spanned all aspects of comms including player appearances, social media, managemnet of all key events, media centre management + running all player press conferences.

With new tournament partnerships, some of the biggest names in world tennis + the development of a two-week live-site which hosted the best DJ’s, premium dining + a big screen showcasing all of the on-court action, there was plenty to make a noise about.

And that’s exactly what we did.

ASB CLASSIC + HEINEKEN OPEN 2014.


It’s more than just centre-court action.

RAW spearheaded the PR campaign to launch the New Zealand Festival of Tennis – a celebration of tennis + the great Kiwi Summer, anchored by two marquee events, the ASB Classic and the Heineken Open.

RAW’s PR management role for the tennis spanned all aspects of comms including player appearances, social media, managemnet of all key events, media centre management + running all player press conferences.

With new tournament partnerships, some of the biggest names in world tennis + the development of a two-week live-site which hosted the best DJ’s, premium dining + a big screen showcasing all of the on-court action, there was plenty to make a noise about.

And that’s exactly what we did.

IMG_5470.JPG

NIKE: #RUNFORVAL 2012.


To show our support for Nike super star athlete - Valerie Adams, we challenged the NZ Nike+ Running community to a challenge of their own called #RUNFORVAL. The aim of the mission was to inspire Kiwis to rally behind Valerie Adams + show their support for her by going for a run through Nike+.

New Zealanders were challenged to run a route (what ever distance + location they decide) in a shape of a V. Through GPS technology the run will be displayed as a V when they log their run with Nikeplus.com. Runners were encouraged to share the V map images with the hashtag #RUNFORVAL on the Nike Running NZ Facebook page. 

Ahead of launching this Nike+ challenge to the masses, we held an exclusive media event to give our media the opportunity to challenge themselves first + kick off the entire campaign. All the while putting the new LunarGlide+4 shoe to the test. 

What followed later that day was the roll out of a fully integrated campaign through owned digital channels + social media, retail window displays, elevated run clubs + a full PR roll out to short lead + digital media.

This was all topped off with an exclusive event for winners through the Nike Facebook page, media + special guests to give Valerie Adams a heroes welcome back to NZ with her shiny new gold medal!  

 

NIKE: #RUNFORVAL 2012.


To show our support for Nike super star athlete - Valerie Adams, we challenged the NZ Nike+ Running community to a challenge of their own called #RUNFORVAL. The aim of the mission was to inspire Kiwis to rally behind Valerie Adams + show their support for her by going for a run through Nike+.

New Zealanders were challenged to run a route (what ever distance + location they decide) in a shape of a V. Through GPS technology the run will be displayed as a V when they log their run with Nikeplus.com. Runners were encouraged to share the V map images with the hashtag #RUNFORVAL on the Nike Running NZ Facebook page. 

Ahead of launching this Nike+ challenge to the masses, we held an exclusive media event to give our media the opportunity to challenge themselves first + kick off the entire campaign. All the while putting the new LunarGlide+4 shoe to the test. 

What followed later that day was the roll out of a fully integrated campaign through owned digital channels + social media, retail window displays, elevated run clubs + a full PR roll out to short lead + digital media.

This was all topped off with an exclusive event for winners through the Nike Facebook page, media + special guests to give Valerie Adams a heroes welcome back to NZ with her shiny new gold medal!  

 

Ellie_3.jpg

NIKE: #ELLIERUNS.


Anything can happen, when Ellie Goulding runs this town with Nike.

We collaborated with Nike New Zealand & Universal music to present ELLIE RUNS, a bold new mission in music and running, incorporating the highly anticipated arrival of Brit Award winning indie-pop artist to perform her first ever New Zealand shows.

Media and select Nike+ Run Club members were invited to take part a very special Run Club in the picturesque setting of Devonport

Ellie is an avid runner, known for pounding the pavement with her fans throughout different cities across the world whilst on tour. Nike offered a unique opportunity for select fans to meet Ellie at a special Nike+ Run Clubalong an inner city Auckland route, then attend her sold out concert the following night.

NIKE: #ELLIERUNS.


Anything can happen, when Ellie Goulding runs this town with Nike.

We collaborated with Nike New Zealand & Universal music to present ELLIE RUNS, a bold new mission in music and running, incorporating the highly anticipated arrival of Brit Award winning indie-pop artist to perform her first ever New Zealand shows.

Media and select Nike+ Run Club members were invited to take part a very special Run Club in the picturesque setting of Devonport

Ellie is an avid runner, known for pounding the pavement with her fans throughout different cities across the world whilst on tour. Nike offered a unique opportunity for select fans to meet Ellie at a special Nike+ Run Clubalong an inner city Auckland route, then attend her sold out concert the following night.

CLOSEdjingwithWATCHaaaaa.jpg

G-SHOCK / SHOCK THE WORLD.


In recognition of its 30-year milestone, we teamed up with G-SHOCK to produce our second installment of the International event concept - ‘Shock the World’. It all went down at the historic Grand Central Station in Auckland’s CBD. 

G-Shock revealed some of the iconic brand’s most exclusive 30th anniversary product including its EMINEM X G-SHOCK collaboration. 800 G-Shock fans were treated to a guest performance from one of the world’s most recognised producer/DJ’s, Just Blaze, as well as local hip-hop hero, David Dallas, who also revealed his G-Shock collaboration watch at the event, and P-Money. 

G-SHOCK / SHOCK THE WORLD.


In recognition of its 30-year milestone, we teamed up with G-SHOCK to produce our second installment of the International event concept - ‘Shock the World’. It all went down at the historic Grand Central Station in Auckland’s CBD. 

G-Shock revealed some of the iconic brand’s most exclusive 30th anniversary product including its EMINEM X G-SHOCK collaboration. 800 G-Shock fans were treated to a guest performance from one of the world’s most recognised producer/DJ’s, Just Blaze, as well as local hip-hop hero, David Dallas, who also revealed his G-Shock collaboration watch at the event, and P-Money. 

IMG_0473.JPG

NIKE: FREE 2012.


NIKE: FREE 2012.


glitter mouth.png

RHYTHM & VINES 2013.


RHYTHM & VINES 2013.


c331decbeb98933cf90fd22eded04006.jpg

NIKE: FREE YOUR RUN.


How do you RUN FREE?

Nike continues to inspire a new way of thinking, inspiring runners through their solid innovation wrapped around this culture.

FREE YOUR RUN delivered just that.

For the NZ leg of the global ‘Free Your Run’ initiative – we engaged the Nike running communiity to share how they RUN FREE + to elevate their stories.

We saw the diversity of NZ landscapes + our runners, from a lone runner along an isolated beach to a group pack run throughthe city lights.

To help build the momentum and the intrigue throughoutthe 72 hours, we’ll share content of influencers (media, athletes, dj’s, etc) taking part in the challenge to share their free run. E.g. helicopter to Rangitoto island and run up the volcano, rugby athlete jet skiing in the harbour and running through the water.

We hosted media – along with Olympic athlete Hamish Carter who narrated us through his own personal experience with Nike Free, along with race day tips. Media then strapped on their new shoes + joined more than 100 Nike Run Club members on a 7km run through the streets of Auckland to celebrate the launch of the latest Nike Free collection.

In true RAW style, we created a series of surprises to keep the runners motivated including projection art, 3 on 3 basketball showcase, hip hop dance performance from Palace Dance Studios + a dog dash.

The event saw gained massive steam on social media as well as keeping NZ media actively engaged.

NIKE: FREE YOUR RUN.


How do you RUN FREE?

Nike continues to inspire a new way of thinking, inspiring runners through their solid innovation wrapped around this culture.

FREE YOUR RUN delivered just that.

For the NZ leg of the global ‘Free Your Run’ initiative – we engaged the Nike running communiity to share how they RUN FREE + to elevate their stories.

We saw the diversity of NZ landscapes + our runners, from a lone runner along an isolated beach to a group pack run throughthe city lights.

To help build the momentum and the intrigue throughoutthe 72 hours, we’ll share content of influencers (media, athletes, dj’s, etc) taking part in the challenge to share their free run. E.g. helicopter to Rangitoto island and run up the volcano, rugby athlete jet skiing in the harbour and running through the water.

We hosted media – along with Olympic athlete Hamish Carter who narrated us through his own personal experience with Nike Free, along with race day tips. Media then strapped on their new shoes + joined more than 100 Nike Run Club members on a 7km run through the streets of Auckland to celebrate the launch of the latest Nike Free collection.

In true RAW style, we created a series of surprises to keep the runners motivated including projection art, 3 on 3 basketball showcase, hip hop dance performance from Palace Dance Studios + a dog dash.

The event saw gained massive steam on social media as well as keeping NZ media actively engaged.

IMG_9917.jpg

HEINEKEN BASELINE 2014.


Now in its fifth year, Heineken’s Baseline After Party has truly cemented its place as a solid fixture in Auckland’s summer social calendar. Having boasted epic line-ups since day one, Heineken always guarantees a sun-soaked day of awesome kiwi vibes featuring a stellar roll-call.

RAW has been at the helm for 4 years – each year dialing up in intensity, each year a sell out. Made even better working alongside the biggest smile in the business, the amazing, the talented – Mr Isaac Aesili.

The Heineken Baseline is the hottest place to be – serving up the very best in entertainment and NZ's best DJs, hospitality and of course, tennis. Guests came in their masses to soak up all the live action on the big screen for 2 weeks of the tournaments – a new fixture at the NZ Festival of Tennis. Then on the day of the final, the after party unfolded around the sell out crowd as they swayed to the sounds of Hollie Smith, P-Money, Funkommunity, Latinaotearoa & The Peacekeepers

HEINEKEN BASELINE 2014.


Now in its fifth year, Heineken’s Baseline After Party has truly cemented its place as a solid fixture in Auckland’s summer social calendar. Having boasted epic line-ups since day one, Heineken always guarantees a sun-soaked day of awesome kiwi vibes featuring a stellar roll-call.

RAW has been at the helm for 4 years – each year dialing up in intensity, each year a sell out. Made even better working alongside the biggest smile in the business, the amazing, the talented – Mr Isaac Aesili.

The Heineken Baseline is the hottest place to be – serving up the very best in entertainment and NZ's best DJs, hospitality and of course, tennis. Guests came in their masses to soak up all the live action on the big screen for 2 weeks of the tournaments – a new fixture at the NZ Festival of Tennis. Then on the day of the final, the after party unfolded around the sell out crowd as they swayed to the sounds of Hollie Smith, P-Money, Funkommunity, Latinaotearoa & The Peacekeepers

IMG_7677ffff.jpg

STOLEN RUM x BEAM BAR LEGEND.


Bar banter – it’s one of the most overlooked skills in the repertoire of the bartenders and Stolen Rum wanted to fix the issue, once and for all.

RAW implemented the Stolen Rum leg of Beam Bar Legend – the largest competition of its kind – to find a bar tender who was as up to scratch in the dialogue department, as they were at concocting a banging Manhattan.  Staged in an unused Ponsonby warehouse, the contestants were judged on their quality banter, which included points for style, flair, humour, and creativity, as well as their drink.

Although there could only be one winner, each of the contestants were rewarded with a first look (and taste!) of the brand new Stolen Coffee & Cigarettes, an innovative world-first spiced rum that combines coffee and tobacco flavours into one perfect drop.

STOLEN RUM x BEAM BAR LEGEND.


Bar banter – it’s one of the most overlooked skills in the repertoire of the bartenders and Stolen Rum wanted to fix the issue, once and for all.

RAW implemented the Stolen Rum leg of Beam Bar Legend – the largest competition of its kind – to find a bar tender who was as up to scratch in the dialogue department, as they were at concocting a banging Manhattan.  Staged in an unused Ponsonby warehouse, the contestants were judged on their quality banter, which included points for style, flair, humour, and creativity, as well as their drink.

Although there could only be one winner, each of the contestants were rewarded with a first look (and taste!) of the brand new Stolen Coffee & Cigarettes, an innovative world-first spiced rum that combines coffee and tobacco flavours into one perfect drop.

IMG_8825.JPG

NIKE: SHE RUNS 2013.


Nike is all about inspiring + pushing everyBODY to do their personal best, face a challenge, achieve something they didn’t think they could. 

They aim to inspire + enable. 

Each Monday we facilitated + encouraged women to achieve their fitness goals at the ‘She Runs’ Run Club, culminating in the ultimate 10k race along Auckland’s stunning waterfront.

RAW then hosted three media at the Sydney event. They were trained by the best people in the market, sharing their experiences with their own audiences in their own way, before competing in the Sydney event.

NIKE: SHE RUNS 2013.


Nike is all about inspiring + pushing everyBODY to do their personal best, face a challenge, achieve something they didn’t think they could. 

They aim to inspire + enable. 

Each Monday we facilitated + encouraged women to achieve their fitness goals at the ‘She Runs’ Run Club, culminating in the ultimate 10k race along Auckland’s stunning waterfront.

RAW then hosted three media at the Sydney event. They were trained by the best people in the market, sharing their experiences with their own audiences in their own way, before competing in the Sydney event.

fe2cae0df3b0b6eb04dca88a95139a4c.jpg

JUSTIN BEIBER ACOUSTIC SHOWCASE.


JUSTIN BEIBER ACOUSTIC SHOWCASE.


HUFFER "Into the Unknown" Show, NZ Fashion Week 2010

HUFFER - NZ FASHION WEEK.


HUFFER - NZ FASHION WEEK.


HEINEKEN BASELINE 2012.

HEINEKEN BASELINE 2012.


HEINEKEN BASELINE 2012.


IMG_5220.JPG

MINI.


MINI.