TO CELEBRATE BABY G’S 20TH ANNIVERSARY, WE INVITED OUR FAVOURITE FASHION + LIFESTYLE EDITOR FRIENDS TO CREATE THEIR VERY OWN #BABYG ‘ARM PARTY’, STYLED AROUND THEIR BRAND NEW BABY-G WATCH… AND ALL THE FROZEN YOGHURT YOU CAN REALISTICALLY CONSUME IN ONE SITTING.

IT’S A SPECIAL MOMENT TO MARK FOR THE BRAND GLOBALLY, SO TO GIVE THE BABY-G FANS SOMETHING TO REMEMBER THIS SPECIAL ANNIVERSARY, THE ICONIC BRAND HAS TAKEN A TRIP BACK IN TIME WITH A RENAISSANCE OF SOME OF THEIR CLASSIC + RETRO-INSPIRED MODELS, CUSTOMERS A FLASHBACK TO THE TOUCHSTONES OF ‘90S STYLE WHILE STILL TOASTING MODERN, MILLENNIAL TASTES.