A BOLD NEW MOMENT FOR NZ TENNIS WAS MARKED WITH ASB TAKING FULL NAMING RIGHTS ACROSS BOTH THE MEN’S + WOMEN’S TOURNAMENTS. IT WAS ONLY FITTING THAT THE TOURNAMENTS HAD SOME POWERFUL IMAGERY TO ACCOMPANY THE CAMPAIGN. 

RAW WAS TASKED WITH CONCEPTUALISING THE ENTIRE RE-BRAND ACROSS ALL MEDIUMS WITH A HEAVY FOCUS ON DIGITAL + SOCIAL ASSETS. WORKING ALONGSIDE BOTH TENNIS AUCKLAND + ASB, WE WERE ABLE TO CREATE A FRESH NEW LOOK THAT CEMENTED THE ‘NEW ASB CLASSIC’ IN THE HEARTS, MINDS + EYEBALLS OF TENNIS FANS.