PHOTO CREDIT / MOTION SICKNESS

PHOTO CREDIT / MOTION SICKNESS

INFLUENCE, EN MASSE.

IF YOU FEEL THAT ‘INFLUENCER MARKETING’ IS THE KING OF ALL BUZZ PHASES IN OUR INDUSTRY - THEN YOU’LL BE RIGHT. IT’S THROWN DOWN IN MEETINGS LIKE A MICROPHONE IN AN MC BATTLE. WE HEAR YOU.

BUT WHAT IT MEANS FOR US IS MUCH MORE INTEGRATED, IT’S ABOUT DRIVING ADVOCACY AMONGST CONSUMERS SO THAT THEY AUTHENTICALLY MENTION YOU. WHETHER THEY HAVE AN INFLUENTIAL SOCIAL REACH, OR THEY’RE SPEAKING TO A SMALL AUDIENCE WHO ARE TRULY ENGAGED. 

THIS STUFF WORKS. IT SITS DEEP WITHIN OUR CAMPAIGNS. AND IT’S NOT A TRANSACTION, IT’S A COLLABORATION.